In the coming weeks, MetaMask one of the most widely used crypto wallets is set to unveil a new blockchain rewards program worth over $30 million in LINEA tokens. The initiative represents a major step toward rewarding loyal users while steering away from traditional yield farming models. The program will feature referral bonuses, mUSD incentives, exclusive perks for partner projects, and potential access to MetaMask’s upcoming native token. Long-term users are expected to gain the most from this first reward season.
According to MetaMask’s official statement, the inaugural season will distribute more than $30 million in LINEA tokens and introduce a multi-faceted structure that promotes organic growth. The program includes a referral system, mUSD-based transaction rewards, and exclusive campaigns for partner brands. Early adopters will receive special recognition through dedicated reward channels. Unlike typical farming programs, MetaMask’s initiative aims to promote genuine engagement and meaningful participation. However, details about jurisdictional restrictions and anti-Sybil mechanisms are yet to be revealed. Establishing a robust framework to prevent exploitation will be essential for maintaining trust and fairness.
Impact on the Linea and mUSD Ecosystems
The program is expected to drive significant traffic to Linea, Consensys’ native Layer 2 network built on Ethereum. By linking wallet activity, bridge usage, and dApp interaction, MetaMask aims to strengthen the Linea ecosystem and enhance decentralized participation. Meanwhile, the mUSD stablecoin issued by Bridge and currently circulating around $88 million will be integrated into the reward structure to create a self-sustaining demand cycle across wallet, stablecoin, and Layer 2 ecosystems.
Eligibility criteria, anti-Sybil protections, and regional restrictions will define user participation once revealed. Strong verification measures will be critical to prevent bot-driven exploitation and maintain high-quality engagement. Overall, MetaMask’s initiative signals a shift toward more sophisticated and sustainable incentive models in the Web3 landscape, aligning user rewards with long-term ecosystem growth.